Corporate Marketing Training

I have developed presentations and skill-building seminars / workshops on a wide variety of marketing topics.

My work with your team can be customized to your specific needs. Topics available include:

  • The science behind brand choice:  Reflexive, Responsive, and Cognitive decision making.

  • Five keys to developing strong brands

  • Effective mobile marketing strategies

  • Micro-Moments - tracking and optimizing the consumer journey

  • Digital marketing success strategies

  • Social Influencers

  • Brand strategy development

  • Creating a marketing plan utilizing the Strategic Marketing System
  • The "fail-fast, fail-cheap" innovation process

  • Writing effective concepts for consumer testing​

  • Writing strategically / persuasively for business executives​

  • The keys to developing effective "world-class" advertising

  • The "Whole-Brain" communication model 

  • The keys to creating effective consumer promotions

  • Developing effective trade promotions

  • Leveraging sponsorships and strategic alliances

  • Creating an optimized product mix

  • Developing mission statements and operating charters

  • Effective event marketing strategies and tactics

 

"If I had to describe Eric in one word it would be AMAZING!

 

Eric is one of the most energetic, creative, and personable people that I know. His ideas are light years ahead of the competition. He can see an opportunity from every angle and then act on it. I am always impressed by his willingness to help and share his knowledge.

 

I really cannot say enough about his drive and his vision. Eric is the best!"

Heather Griffith Barber

National Sales Director at Visible Marketing

 

© 2017 by Eric Schulz
 

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Contact Information:

Eric Schulz

eric.schulz@usu.edu

801-369-8509 mobile