Marketing Consultant

"The task of marketing is simple - to understand how our products/services will fit into the life of our target customers in a way that will make their life better - and tell them that.  

It seems simple, right?

 

Unfortunately, most businesses are really good at telling the customer what it is they make or sell, but are not very good at communicating how it will make the customer's life better - which is THE KEY to making a sale and differentiating your products and services from the competition. 

 

For example, assume you manufacture and sell ACME Grass Seed. That's usually what a company will promote:  ACME Grass Seed - get it here!

 

But instead of selling ACME Grass Seed, you should be selling "Acme Grass Seed will give you a beautiful green lawn that will be the envy of your neighborhood all summer long."

 

A green lawn that's the envy of the neighborhood is how ACME Grass Seed can make it's customer's life better, and differentiate ACME from all the other competitors who are merely selling "Grass Seed".

Ninety-nine percent of the time when I consult with a company, this brand strategy and messaging is the first problem we have to solve."

 

 Eric Schulz

 

Consulting Expertise includes:

  • Branding / Brand Positioning

  • Storytelling

  • Strategic Planning

  • Annual Strategic Marketing Plans

  • Digital Marketing

  • Content Marketing

  • Email Marketing

  • Search Engine Optimization

  • Contextual Marketing

  • Google and Facebook Auction Marketing

  • The science behind consumer choice/decision making

  • Five keys to developing strong brands

  • Effective mobile marketing strategies

  • Micro-Moments - optimizing the consumer journey

  • Social Influencers

  • Concept Testing

  • World-Class Advertising

  • Evaluating Creative

  • "Whole-Brain" Communication

  • Consumer promotions

  • Trade promotions

  • Sponsorships and strategic alliances

  • Product mix

  • Mission statements and operating charters

  • Event marketing strategies and tactics

Testimonials

 

"I worked with Eric on the P&G Invention Team and he was a creative driving force in coming up with new innovative product and marketing initiatives. He's great in terms of follow-through and asking the tough questions needed to be successful in creating new businesses. He's a pleasure to work with and I'd welcome the opportunity to work with him again."

Kip Knight, CMO

Taco Bell

"Eric is the most creative and effective marketing professional I have worked with. His research, analytical and market intuitive skills result in promotions, campaigns and strategies that are integrated, leveraged, solve marketing problems and get measurable results. He is ROI driven, sharp, and very resourceful. Eric is also a great negotiator with vendors, and gets things done at minimal cost. He is very adept at leveraging the latest technologies and digital platforms."

Duane D.J. Sprague

CMO, Trust Brands

Contact Information:

Eric Schulz

eric.schulz@usu.edu

801-369-8509 mobile

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© 2020 by Eric Schulz