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Marketing in the AI Age by Eric Schulz, a practical guide to AI strategy and human-centered marketing leadership.

Marketing in the AI Age

Marketing in the AI Age by Eric Schulz is a practical leadership guide for marketers navigating artificial intelligence. It explores how leaders can combine AI with strategy, creativity, trust, customer understanding, and human judgment to build stronger brands and create sustainable growth.

Marketing executive reading Marketing in the AI Age during a flight, illustrating the growing importance of human judgment in an AI-driven world.
Four outcomes of human-centered marketing leadership: see clearly, choose wisely, lead AI responsibly, and build what endures.
Thirteen-chapter journey through purpose, customer understanding, choice, meaning, value, trust, creativity, adaptation, and leadership.
Marketing frameworks from Marketing in the AI Age, including Different Better Special, the AI Marketing Operating System, and the Four Builders of Trust.
Eric Schulz introduces Marketing in the AI Age for marketing leaders, product teams, educators, and emerging leaders.

© 2026 Eric Schulz. All rights reserved.

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