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Eric Schulz has experience and knowledge that helps companies navigate the changing AI environment.

About Eric Schulz | Brand & Marketing Consultant | Fractional CMO

Eric Schulz is a brand and marketing strategy consultant, fractional CMO, educator, and four-time marketing author. His career includes leadership roles with Procter & Gamble, The Walt Disney Company, Coca-Cola, Feld Entertainment, Special Olympics, and the Utah Jazz.

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Consulting independently since 1989, he helps organizations understand customers, sharpen positioning, and turn marketing strategy into growth. AI is one of the tools he brings to that work, alongside human insight, creativity, and judgment.

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Selected Consulting Clients

eBay, PayPal, Citibank, Minute Maid, Nestlé, Purina, Pepsi, Food Network, Pernod Ricard Distilleries, Cox Cable, Wasatch Group, Campbell Scientific, Reagan Outdoor Advertising, In-Charge Debt Solutions, Celebration Chevrolet, RailsWest Credit Union, the Governor’s Committee for the Employment of People with Disabilities, and Utah Valley Department of Economic Development.

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Based in Saint George, Utah. Available for remote consulting, advisory, and fractional CMO engagements.

Eric Schulz’s marketing experience at Procter & Gamble, The Walt Disney Company, The Coca-Cola Company, and the Utah Jazz.
Douglas Ivester: “No one on earth understands the consumer better than Eric.” John Smale: “You have done the impossible,” referring to Eric’s Folgers coffee project.
Eric Schulz’s marketing principles: improve customers’ lives; be Different, Better, Special; build trust through truth over time; lead with human judgment.
Eric Schulz discussing marketing with university students around a classroom table.
“Eric is a Master Teacher. He’s phenomenal in the classroom.” James H. Davis, department head at Utah State University’s Jon M. Huntsman School of Business.

© 2026 Eric Schulz. All rights reserved.

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