Eric Schulz has experience and knowledge that helps companies navigate the changing AI environment.

About Eric Schulz | Marketing Strategist, Educator & Author

Eric Schulz is a marketing executive, educator, author, and AI strategy advisor whose career spans global brands and university classrooms. His experience includes Procter & Gamble, The Walt Disney Company, The Coca-Cola Company, and the Utah Jazz, alongside more than 20 years of teaching and mentoring. Today, he helps leaders build meaningful brands, make clearer strategic choices, and combine the possibilities of AI with human insight, creativity, and judgment.

Eric Schulz’s marketing experience at Procter & Gamble, The Walt Disney Company, The Coca-Cola Company, and the Utah Jazz.

Douglas Ivester: “No one on earth understands the consumer better than Eric.” John Smale: “You have done the impossible,” referring to Eric’s Folgers coffee project.

Eric Schulz’s marketing principles: improve customers’ lives; be Different, Better, Special; build trust through truth over time; lead with human judgment.

Eric Schulz discussing marketing with university students around a classroom table.

“Eric is a Master Teacher. He’s phenomenal in the classroom.” James H. Davis, department head at Utah State University’s Jon M. Huntsman School of Business.

Eric Schulz: “The future of marketing will not be determined by technology alone. It will be determined by the quality of the choices leaders make about how to use it.”