ERIC D. SCHULZ blends marketing innovations created by the technology revolution with the sage and proven wisdom of time-tested marketing strategies and tactics to tip-over, re-define and revitalize brands and categories, while simultaneously creating sustainable differentiation and sales growth for his clients.
He is a branding / marketing expert skilled in creating strong brands. He is a Sr. Lecturer and the Director of Marketing Strategy & Brand Management at the Jon M Huntsman School of Business at Utah State University and offers full service brand marketing consulting services.
Eric honed his craft over two decades work in marketing and brand management at some of the world's top consumer product companies -- Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company. He specializes in re-branding and revitalizing existing brands, and in developing strategies for launching new products and services.
He possesses an extensive background in sports marketing, having worked as Vice President of Marketing, Branding, Digital and Social Media for the Utah Jazz (NBA), and Salt Lake Bees (Minor League Baseball). He launched the XFL Football League in 2001, oversaw global Olympic marketing initiatives for Coke, and has worked as General Manager of the Los Angeles Angels of Anaheim's minor league baseball club in the California League.
Eric is the author of the book "The Marketing Game, How the World's Best Companies Play to Win", teaching small businesses how to effectively develop marketing plans to compete with major corporations and beat them at the marketing game. He specializes in innovation, and regularly consults with Eureka! Ranch, the world's top new product invention center.
He is a branding / marketing expert skilled in creating strong brands. He is a Sr. Lecturer and the Director of Marketing Strategy & Brand Management at the Jon M Huntsman School of Business at Utah State University and offers full service brand marketing consulting services.
Eric honed his craft over two decades work in marketing and brand management at some of the world's top consumer product companies -- Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company. He specializes in re-branding and revitalizing existing brands, and in developing strategies for launching new products and services.
He possesses an extensive background in sports marketing, having worked as Vice President of Marketing, Branding, Digital and Social Media for the Utah Jazz (NBA), and Salt Lake Bees (Minor League Baseball). He launched the XFL Football League in 2001, oversaw global Olympic marketing initiatives for Coke, and has worked as General Manager of the Los Angeles Angels of Anaheim's minor league baseball club in the California League.
Eric is the author of the book "The Marketing Game, How the World's Best Companies Play to Win", teaching small businesses how to effectively develop marketing plans to compete with major corporations and beat them at the marketing game. He specializes in innovation, and regularly consults with Eureka! Ranch, the world's top new product invention center.