Even going back ten years, you didn't have social media, DVR's, Smartphones, Wi-Fi, apps, or any number of hardware / software solutions that can now aid in marketing efforts. Nowadays, marketing revolves around technology. It didn't used to be so, and the changes that needed to be made are significant.
The new book is entitled "The Smart Marketer's Toolbox - the latest marketing innovations and how to use them to grow your business." It is available on Kindle right now for $9.99 - http://amzn.to/MVNT2r. It will be available on Amazon in paperback in just a few days for $17.99. There is a lot of new material that is pretty cool. Give it a read and let me know what you think.