For the past several months, I've been working on an update to the marketing book I wrote back in 1998 entitled "The Marketing Game, How the World's Best Companies Play to Win".  What started out as an "update" turned into almost an entirely new book.  It is amazing to look back over the past 25 years to see how much marketing has changed.  I think back to the day I started at P&G.  No internet.  No email.  No computers that we could use.  If you wanted to write a memo, you had to dictate it onto a hand-held cassette player and give it to your administrative assistant to have it typed. 

Even going back ten years, you didn't have social media, DVR's, Smartphones, Wi-Fi, apps, or any number of hardware / software solutions that can now aid in marketing efforts.  Nowadays, marketing revolves around technology.  It didn't used to be so, and the changes that needed to be made are significant.

The new book is entitled "The Smart Marketer's Toolbox  - the latest marketing innovations and how to use them to grow your business."  It is available on Kindle right now for $9.99  - http://amzn.to/MVNT2r.  It will be available on Amazon in paperback in just a few days for $17.99.  There is a lot of new material that is pretty cool.  Give it a read and let me know what you think.